{"id":2372,"date":"2024-04-30T13:55:31","date_gmt":"2024-04-30T13:55:31","guid":{"rendered":"https:\/\/infopuls.net\/?post_type=blog&#038;p=2372"},"modified":"2024-12-26T06:51:03","modified_gmt":"2024-12-26T06:51:03","slug":"zasto-je-digitalno-prisustvo-vaznije-sad-nego-ikad","status":"publish","type":"post","link":"https:\/\/infopuls.net\/sr\/zasto-je-digitalno-prisustvo-vaznije-sad-nego-ikad\/","title":{"rendered":"Za\u0161to je digitalno prisustvo va\u017enije sad nego ikad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2372\" class=\"elementor elementor-2372\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16971fa7 e-flex e-con-boxed e-con e-parent\" data-id=\"16971fa7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f91bf06 elementor-widget elementor-widget-text-editor\" data-id=\"6f91bf06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Podatak da preko 80% kupaca prije kupoine prvo istra\u017ee na internetu gdje \u0107e i \u0161ta \u0107e kupiti, pokazuje da je\u00a0<a href=\"https:\/\/infopuls.net\/sr\/rjesenje\/digitalna-prezentacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">digitalna prezentacija<\/a>\u00a0va\u0161e kompanije va\u017enija nego ikad prije. Ako va\u0161i klijenti ne mogu u par klikova da prona\u0111u va\u0161 biznis na internetu, oni \u0107e odmah oti\u0107i direktno u ruke va\u0161e konkurencije. Dana\u0161nje digitalno prisustvo podrazumijeva ,ne samo da va\u0161i klijenti lako prepoznaju va\u0161 brend, nego da vas i prona\u0111u na internetu u samo par klikova.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Za\u0161to je bitno svoj biznis predstaviti na internetu?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Digitalna prezentacija lansira va\u0161 brand na tr\u017ei\u0161te.Zamislite va\u0161u digitalnu prezentaciju kao moderne \u017eute stranice. Me\u0111utim, umjesto toga da budete pozicionarini tik uz svoje direktne konkurente, vi dobijate posebno mjesto sa posebnim sadr\u017eajem i usmjeravate internet saobra\u0107aj direktno prema va\u0161im klijentima. Ali prvo morate biti\u00a0<a href=\"https:\/\/infopuls.net\/sr\/rjesenje\/digitalna-prezentacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">prona\u0111eni<\/a>. Kompanije moraju obezbijediti da je njihovo ime izlistano na najve\u0107im i najbitnijim pretra\u017eiva\u010dima, online dirktorijumima i web katalog stranicama. Va\u0161e sna\u017eno prisustvo na web-u omogu\u0107ava algoritmima pretra\u017eiva\u010da da identifikuju va\u0161 biznis sa ukucanim rije\u010dima u pretra\u017eiva\u010dima (keywords) i tako da vas izlistaju u vrhu dobijenih rezultata na pretra\u017eiva\u010dima. Veoma je bitno da verifikujete va\u0161u lokaciju na Google-u i Google mapama kako biste bili sigurni da \u0107ete biti prona\u0111eni na pretra\u017eiva\u010dima.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Search Engine Optimization -Optimizacija we site za pretra\u017eiva\u010de (SEO).<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO direktno odre\u0111uje kako se web site rangira u organskim rezultatima pretra\u017eiva\u010da. Nekoliko savjeta za pobolj\u0161anje SEO-a va\u0161e kompanije:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Javne liste<\/strong> &#8211; prijavite va\u0161u kompanije na \u0161to vi\u0161e online direktorijuma i web kataloga<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Koristite keywords<\/strong> &#8211; zamislite ih kao va\u0161e online vizit karte koje dovla\u010de posjete ka va\u0161em web site-u<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Objavljujte kvalitetan sadr\u017eaj<\/strong> &#8211; konstantno objavljivanje blogova na va\u0161em web site-u i pisanje tekstova koji su va\u017eni za va\u0161 biznis, a istovremeno interesantni va\u0161oj publici, pobolj\u0161a\u0107e va\u0161 SEO<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Budite prisutni na socijalnim mre\u017eama<\/strong> &#8211; prisutnost na socijalnim mre\u017eama i linkovanje na glavnu web stranicu pobojl\u0161ava va\u0161u online poziciju (online ranking) i otvara vi\u0161e mogu\u0107nosti za plasiranje informacija ka va\u0161im klijentima \u00a0<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Napravite privla\u010dnu i laku za kori\u0161tenje web stranicu<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ako klijent ne mo\u017ee lako da se kre\u0107e kroz va\u0161u stranicu, on \u0107e je ubrzo napustiti. U dana\u0161nje vrijeme svi su zauzeti, zato omogu\u0107ite posjetiocima da se lako kre\u0107u kroz va\u0161u prezentaciju i prona\u0111u ono \u0161to im je potrebno uz prave keywords-e i jednostavan korisni\u010dki interfejs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobilno pretra\u017eivanje je napravilo pravu revoluciju u digotalnoj prezentaciji. Zato osigurajte da su va\u0161e stranice optimizovane za prikazivanje na mobilnim ure\u0111ajima i da su potpuno responzivne, tako da kad posjetioci dolaze na stranicu sa mobilnih ure\u0111aja lako prona\u0111u sve informacije koje im trebaju.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Napravite naloge na socijalnim mre\u017eama koji se uklapaju sa va\u0161im brendom<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Svi znaju va\u017enost prisustva na socijalnim mre\u017eama ali da li kompanije poklanjaju dovoljno pa\u017enje na objave na socijalnim mre\u017eama?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Za kompanije iz sfere B2B biznisa (prodaja drugim kompanijama) prisustvo na Facebook-u, Linkedin-u ili Twitter-u je obavezno. Za kompanije koje npr. prodaju dekoracije za ku\u0107u Instagram ili Pinterest \u0107e biti od velike va\u017enosti.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Razmislite o va\u0161im klijentima.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Koje dru\u0161tvene mre\u017ee koriste? \u0160ta im treba? Kakoo im va\u0161 biznis mo\u017ee pomo\u0107i? Kada dobijete odgovore na ova pitanja i na osnovu njih pravilno se pozicionirate na socijalnim re\u017eama, bi\u0107ete sigurni da ne\u0107ete dobiti samo klijente, ve\u0107 i vjerne pratioce onoga \u0161to radite.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Odr\u017eite prisustvo na internetu<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Digitalna prezentacija nije nikad zavr\u0161ena i gotova. Internet je medij koji konstantno raste, mijenja se i usavr\u0161ava. Budite sigurni da ste uklju\u010deni, odgovarajte na pitanja,\u00a0<a href=\"https:\/\/infopuls.net\/sr\/rjesenje\/digitalna-prezentacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">pro\u0161irujte va\u0161u digitalnu prezentaciju<\/a>, kontaktirajte va\u0161e najfrekventnije posjetioce. Sada \u010dak 53% malih kompanija koriste socijalne mre\u017ee za korisni\u010dku podr\u0161ku. Nemojte zaostajati za njima!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Internet je va\u0161a \u0161koljka, ali morate aktivno u\u010destvovati u njemu da biste dobili biser!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Posjedujete kompaniju i \u017eelite sna\u017eno prisustvo na web-u?\u00a0<a href=\"https:\/\/infopuls.net\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pove\u017eite se<\/a>\u00a0sa na\u0161im ekspertima, postavite pitanja, dobijte prave odgovore i pove\u0107ajte svoje prihode!<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Podatak da preko 80% kupaca prije kupoine prvo istra\u017ee na internetu gdje \u0107e i \u0161ta \u0107e kupiti, pokazuje da je\u00a0digitalna prezentacija\u00a0va\u0161e kompanije va\u017enija nego ikad prije. Ako va\u0161i klijenti ne mogu u par klikova da prona\u0111u va\u0161 biznis na internetu, oni \u0107e odmah oti\u0107i direktno u ruke va\u0161e konkurencije. Dana\u0161nje<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":2373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Za\u0161to je digitalno prisustvo va\u017enije sad nego ikad | InfoPuls Modern Software Apps<\/title>\n<meta name=\"description\" content=\"Saznajte za\u0161to je digitalna prezentacija klju\u010dna u modernom poslovanju. 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